The Weather rises from Graphic Partners/ Greenparka ashes
Following the closure of Edinburgh design agency Graphic Partners, the senior members of its digital division Greenparka have launched their own agency.
Charlie Cutler and Darryl Davidson will act as directors of the new agency, named The Weather, while Aaron Harper will be creative director.
All three own an equal stake in the agency which is already trading having taken some of their previous clients with them.
Cutler has been working in digital since setting up his own web design business in 1996 and has also worked at design and digital agency Loghar on projects which included a ticketing site for Scottish Rugby Union and an online holiday booking site for First Choice.
Davidson began his web development career while working at Sun Microsystems before moving to Manchester to work at Wilson Cooke where he was responsible for high profile projects including a booking engine for the Thomas Cook Sports website.
In 2006 he returned to Edinburgh to join Greenparka.
Harper, a graduate of Duncan of Jordanston, College of Art in Dundee, began his career in Glasgow at BlackID where he worked with high profile clients as MTV, Homecorp and Burger King. He then went onto join Graphic Partners in 2002 to set up its digital division as its senior designer.
Of the move to create their own agencies, Harper explained: “At the end of May 2009, Graphic Partners went into voluntary Liquidation, something which came as a shock to the team as business had been going very well. As we are dedicated to our clients, we decided to put our heads together for a rescue plan and The Weather Digital & Print Communications was born.”
Before creating the agency, Edinburgh digital agency Line was interested in employing the trio although the idea did not get very far.
“Before fully committing to setting up The Weather we explored a number of options to determine the best way to take things forward. One of these options was the possibility of working more directly with Line or becoming employees of Line,” explained Harper.
Harper and the team have been friends with senior members of the agency for some time, which led to the possibility arising, but in the end they chose to go their own way.
“We realised that this was an excellent opportunity for us to have control of our own destiny so decided to focus on building up our own business. We will be keeping in touch with Line and look forward to working with them in the future,” concluded Harper.