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Face set to create viral campaign for Stockport College

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By The Drum Team, Editorial

June 24, 2009 | 2 min read

A viral campaign to raise the profile of Stockport College is being developed by Harrogate based design and marketing agency Face.

The campaign will be aimed at the local community, especially Year 11 school pupils to promote the College alongside its traditional marketing collateral.

The viral campaign will feature a video set to an upbeat 70s soundtrack, featuring real students miming to the music, whilst free runners perform using the College campus as a backdrop.

Loaded on YouTube, Facebook and other social networking sites, the video will also appear on a dedicated microsite and WAP site, all geared to giving students easy access to the Stockport College experience.

The campaign theme will be extended to run across radio, bus-sides and six sheet posters to promote the video throughout the Stockport area.

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