Business lobbying organisation, the CBI has appointed Leeds-based Epiphany Solutions to develop a series of microsites and engagement tools to communicate with businesses.
In addition to enhancing the CBI’s communication with its existing members through dedicated sites which have improved member interaction, Epiphany will also improve the visibility of the CBI as a whole, aiding in the recruitment of new members.
Epiphany has built four sites – around climate change, higher education, public services and tax reform – which aside from video, audio and written content, include tools to allow RSS feeds and blogs, providing the CBI with enhanced, two-way communication with its members.
Each fully content-managed website has been built from the ground up with search in mind and this, together with a link-building programme around news content, will improve rankings and help to attract new visitors and build CBI membership.
Epiphany is also holding a series of seminars for key stakeholders within the CBI on making the best use of online and search marketing to reach their audiences.
Graham Smith, head of marketing at the CBI, said: “Our members consider us to be the voice of business. As such we need to be the leading source of information on all relevant policy areas.
“In appointing Epiphany, our core objective was to make our content more readily available – and more visible – to our key audiences: government and policymakers, business and the media.
“The solution that we’ve been provided with ticks all those boxes. Epiphany will help us achieve our objectives and already the first of the sites to go live, http://climatechange.cbi.org.uk, has reached page one of Google for key search terms.”
The four sites produced by Epiphany for the CBI are: