Princes Square 21st Anniversary campaign sees The Big Picture
Here’s a look at a campaign, the first wave of which broke last month in Glasgow by The Big Picture to celebrate the 21st Anniversary of shopping centre Princes Square.
The ’21 and Fabulous’ campaign features images by Nisbett and Wylie, and saw the Glasgow office of the agency work alongside stylist Janis-Sue Smith to select clothing, jewellary, and accessories available to purchase within Princes Square - and identified areas within the centre to use as backdrops for each.
The creative is a progression of last year’s campaign.
The campaign will run across a variety of outdoor media and press, including; Argyle Street backlit banner, city centre 6-sheets, 48-sheets, underground escalator panels, carriage cards and 4-sheets.