Engine Room rebrands online app firm Txttools
The Engine Room has unveiled the launch of a re-brand to reposition txttools, a firm that provides SMS text communication for education, healthcare, councils, the police, and businesses.
Txttools is an online application that allows SMS text messages to be securely sent and received from a desktop computer to large groups or single mobile phones.
With a particular focus in the education sector, txttools’s product edutxt is now used in over 45% of UK universities and colleges. Edutxt is a feature rich application that, for example, allows lecturers to reach their students should a lecture be cancelled or the lecture room changed and sending course information and all types of updates.
Founded in 2001, Txttools has just secured funding from existing shareholders and the Viking Fund to help grow the business during the recession and the brand unveiling is part of an overall upgrade in the marketing communications to drive sales and profit to the bottom line.
The new txttools identity aims to capture the essence of the business: functional and user friendly with simplicity being central to setting them apart from their competition, a defining factor in using design as a competitive tool.
Darren Evans, creative director of The Engine Room said: “The 'Simple.Clever.' concept uses down-to-earth language and communicates what the product does perfectly. Many of txttools' competitors rely heavily on a technological look, blinding the customers with science. With txttools, the technology is no lesser in quality, in fact it's better, but there's a very strong human side to the business that is worth exploiting as a differentiator – txttools are 'the text people'.”
Txttools® managing director, Stephen McCann, felt that it was time for their brand to reflect the multitude of services they can provide, and promote the time and money saving factors that are imperative for every business.
“Good marketing communications improve your bottom line. We go in and present to prospective customers and once we are gone they must then sell the idea to their peers - the web site and other marketing materials needed to make that process more compelling. The re-branding process has been a pretty exciting journey, we know we have great applications and a great proposition. We just weren't conveying that message as clearly as we might have.”
Txttools is on target to hit £1.8m this year, in comparison to the £135,000 they were turning over in 2004.