Metro identity to be rolled out by Gardiner Richardson
Gardiner Richardson is set to launch its new identity for the Tyne and Wear Metro transport system. The identity will be applied to train livery, communications, websites and stations across the network.
The work is part of a £300m investment programme from Nexus, the Tyne and Wear Passenger Transport Executive, which will see the Metro system overhauled in the next seven to nine years - Haymarket station is currently being updated and is due to be inveiled in the summer.
Newcastle-based Gardiner Richardson was appointed following a pitch in September 2007.
The consultancy had previously worked on the Metro’s All Change programme, which highlighted the programme of investment.
The new identity retains the Calvert font, created specifically for the original Metro logo by type designer Margaret Calvert, and keeps the three corporate colours and the bar device.
The identity’s first capital application will be at the Haymarket station, which is being designed by architect Reid Jubb Brown, and will feature a commission called Canon by artist Lothar Goetz.
The next station to undergo a facelift will be Sunderland, which is set to reopen in February next year.