Realise launches site for Rocela
Deloitte Fast 50 company, Rocela has launched a new website built and designed in collaboration with digital agency Realise.
The new site www.rocela.com encourages greater interaction and lead generation, presenting the company as an authority on Oracle Software Asset Management and professional services.
Client case studies, white papers and up-to-date news are featured heavily and free to download, reinforcing Rocela’s expertise and approachability.
Data capture also underpins much of the functionality, with user registration linked through to CRM systems and document tagging providing information on what is topical and relevant in the marketplace.
Linda Anderson, marketing manager for Rocela, said: “Understanding, managing and optimising Oracle licensing is a hugely complex business. With our website we set out to help demystify Oracle’s licensing and offer a more accessible means to understand our Oracle implementation and managed services. For that reason getting the design and the content right was critical.
Fiona Proudler, creative services director, added: “This was a very collaborative project. We provided information architecture, creative design, web and technical development and hosting to deliver a site which will be central to Rocela’s lead generation activity. At every phase, there was a sense of common purpose with people from all levels of the organisation participating in the design and content reviews and technical development."