The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Seafish White Light Media Scottish Government

Whitelight for Seafish promotional material


By The Drum Team, Editorial

May 19, 2009 | 2 min read

A campaign has been launched by the Scottish Government to encourage consumers to eat more fish.

Leaflets for the campaign have been designed by Whitelight Media to promote fish to shoppers as great value for money which will also deliver health benefits and boost Scotland’s fishing and fish-farming sectors.

The leaflets will be distributed to fishmongers and health centres throughout the UK over the course of the next year.

The agency has also designed A1 posters (pictured) which will appear in fishmongers and a pocket guide to what Omega-3 is and the top 40 Omega-3 rich seafoods.

Stephen Cameron, managing director of the Scottish Shellfish Marketing Group, said: "Scottish Shellfish welcomes this new initiative aimed at boosting the consumption of seafood. Many consumers are still unsure about preparing seafood when in fact it is probably the easiest foodstuff of all to cook. We have long been promoting the fact that Scottish mussels and oysters are incredibly nutritious and tasty and we are sure this new campaign will help to underline that message.

"Over the coming year, Scottish Shellfish will be participating in this new promotional campaign and we are confident that it will help in improving the diet of consumers and open their eyes to the vast array of quality Scottish seafood that is available."

Seafish White Light Media Scottish Government

More from Seafish

View all


Industry insights

View all
Add your own content +