Family Bitrex

new Bitrex campaign from Family


By The Drum Team, Editorial

May 13, 2009 | 2 min read

A new advert for Bitrex has been launched across print, poster and online.

Created by Family, the posters will appear across doctor’s surgeries and health centres and will also see large display stands created as part Child Safety Week.

Press will include a trade campaign in The Grocer, Private Label Magazine and

The agency’s initial brief for the campaign was to create one single image that captured the very essence of exactly what Bitrex is all about and also be one that safety conscious mothers could instantly get.

Photography was by Mark Seager and re-touching by Joe Connolly at Simple.

Family Bitrex

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