McVitie's Mini Croissants campaign created by Brahm
A new campaign to support the launch of McVitie’s Cake Company’s Mini Croissants has been created by Brahm.
The campaign will cross trade press advertising in eight titles including The Grocer and Independent Retail News, launching this month.
The agency will also run a national sampling campaign to promote the new range alongside 6 sheet acitivity throughout the Tesco estates, while 6 sheets will also run in Morrisons stores.