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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Soreen makes the Switch for online design

Birmingham-based Switch has been commissioned to redesign the website for malt loaf brand Soreen.

Continuing a four-year relationship during which Soreen was acquired by McCambridge, the agency has been working closely with the company to establish an online marketing and promotional strategy, the results of which are scheduled for launch towards the end of the summer.

Andrew Wishart, client services director at Switch commented: “This is another great win for us. It’s a great brand with pure heritage and an unbelievable ‘underground’ following. The research programme we undertook on Soreen’s behalf highlighted an ongoing massive cult interest as well as a desire from consumers to be introduced to more and more of the Soreen brand. New products, recipe ideas and promotional merchandise scored particularly highly – all indicating a healthy future for one of Britain’s favourite consumer brands”.

Alison Dunn, marketing manager for Soreen added: “We’re keen to move forward with our plans to ensure the Soreen brand is correctly positioned in the arena of high energy foods and we’re delighted Switch are playing a key part in realising our ambitions."

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