Shaw offers a new flavour for WildWaters
Shaw Marketing and Design has created the identity and new packaging for the WildWaters range of smoked salmon products which has been launched by Shetland salmon company, Grieg Seafood Hjaltland.
The black and gold packs show images of the product in "groundbreaking" flavours such as pastrami, caipirinha (lemon pepper), orange pepper, shandana and limoncello.
With four of the varieties now in Asda stores across Scotland, managing director of Shaw Marketing and Design, Alastair Bruce, said: “The brief for this project was to create a brand and a distinct and elegant pack that focuses on the individuality and quality of the product and clearly defines its origins.
“Having previously created the brand identity for WildWaters, senior designer Gillian Scott has created a beautiful design approach that captures the prestige of the range. This approach has been applied to the packaging to create a classic, clean, and luxurious appearance which we are confident will appeal to the company’s target audience.
“The branding and packaging design also highlights the natural conditions in which the fish are reared and offers flexibility for future developments.”
Shaw’s Shetland-based team also led the event management and PR for the opening of Grieg Seafood Hjaltland’s £4.2m extension to its existing processing plant, at which the WildWaters range was launched.
The official opening of the extension - which will eventually create up to 70 new jobs in the islands and will allow the company to produce 12,000 kg of smoked and marinated salmon a day – was carried out by Tavish Scott, leader of the Scottish Liberal Party and MSP for Shetland.