Crown site to get a lick of paint from Code
Code Computerlove has been briefed to create a new website for paint brand Crown's Decorating Centres.
The task, which also includes implementing an e-CRM strategy, follows Code designing a new consumer website for Crown last year - www.crownpaint.co.uk.
David Fish, marketing manager for Crown Decorating Centres, said the firm was investing in digital to "extend the service and relationship" with customers who use its 1000 stores nationwide.
"Code has proposed a strong strategy for our new website, which we hope to launch to the trade in July 2009," Fish said.
On the strategy, Alex Comyn, an account director at Code, said: "We will be looking to recreate all of the benefits of visiting a Crown Decorating Centre online and building stronger relationships with customers through e-CRM."
The Decorating Centres are aimed at professional painters and decorators but are also open to the public.