AVC to head digital work for Malt Whisky Trail
Scotland’s Malt Whisky Trail has appointed AVC Media Enterprises to lead its digital design and 3D Animation work having being appointed to re-design its website.
The five figure contract was appointed to the Aberdeen based company following a competitive tendering process and pitch against other regional agencies.
The Malt Whisky Trail incorporates nine Scottish istilleries - Glenfiddich, Glenlivet, Strathisla, Benromach, Cardhu, Dallas Dhu, Glen Moray, Glen Grant and Speyside Cooperage.
AVC will also oversee on-going search engine marketing and optimization.
Stewart Buchanan, design and creative development director for AVC, explained: “Our brief was to raise the awareness of the various partners and whisky brands, as part of the Malt Whisky Trail to encourage people to visit the Speyside area. A key part of this is the beautiful scenery in which the trail lies, which is why we decided to create 3D visualisations of the surrounding mountains and lochs using digital mapping to give an accurate graphical flythrough before focussing on specific world-famous brand distilleries.
“We also wanted to build and maintain communication between partners of the Malt Whisky Trail, allowing information sharing, such as access to distillery slideshows. To achieve this we are developing a social networking style delivery, incorporating links to photo sharing site Flickr and other social networking sites Facebook and Bebo. The quality of our design, combined with impressive 3D animation was second to none, showcasing our talents in adapting to meet specific briefs, requirements and styles. “
The Malt Whisky Trail site is due to launch in late May.