Willoughby PR takes consumer account for Crown Carveries
Pub and restaurant chain Mitchells & Butlers has appointed Birmingham-based Willoughby PR to handle consumer PR activity for its Crown Carveries value-led food brand.
The agency had previously overseen a campaign to promote the Crown Carveries launch, which saw more than 100 outlets rebranded from Pub & Carvery to Crown Carveries restaurants last year.
Willoughby has now been appointed to handle ongoing consumer PR activity for the brand.