Lewis rewrites the news for James Hay
James Hay, a part of Grupo Santander, has launched a new campaign to promote its current SIPP product to independent financial advisors across the UK.
James Hay is aiming to deliver a reassuring message to IFAs offering investors a choice that rivals almost any other fund supermarket provider.
The campaign is supported by a strength message that James Hay, with the backing of Grupo Santander, is committed to offering good news to its partners and clients during uncertain times.
A newspaper style acts as the main driver for the campaign’s creative and allows James Hay to be positioned as "reliable experts" by rewriting the ‘Uncertain Times’ newspaper with positive and assuring financial news.
Lewis Creative Consultants has been responsible for delivering a full range of online promotional elements to support the campaign including a dedicated microsite www.jameshaysipp.co.uk that promotes the benefits of James Hay’s SIPP product and various IFA support tools through on screen news stories, downloads and video stings; personalisation capability on the microsite allowing IFAs to add their name and company to the newspaper and email it to their colleagues and contacts; different formats of online banners intended for promotion across specialist financial websites; and an HTML email echoing the style of the microsite sent out to IFAs across UK.
In addition to online promotion, the full campaign encompasses press, direct mail, outdoor and PR.