Woburn Abbey and Safari Park makes appointments
Woburn Abbey and Safari Park has handed marketing, advertising and promotions work to Big Communications and tasked Mediaedge:cia Manchester to handle its media planning and buying.
With the Bedfordshire visitor attraction's digital work already handled by Big Communications' sister firm Fuse, the Big and Spark teams were invited to present an integrated advertising and sales strategy for the year.
Woburn's marketing manager, Sally Smith, said the appointment was a product of the attraction being keen to place all its communication needs "under one roof".
She said: "What we saw from Big and Spark did not disappoint and it seemed a natural progression to use the wider team for additional services. Completing the team with MEC ensures we can deliver a strong communications plan for Woburn in 2009 and beyond.”
Creative work including press and radio has already been produced in time for half-term, and TV scripts are currently being developed for a commercial to air later this year.