Beattie Group picks up Simple PR account
Skincare brand Simple has appointed Beattie Communications to handle its national consumer PR account.
The PR consultancy picked up the Simple account from incumbent Smith and Monger which will see it promote the brand and its core range alongside planned product extensions over the next year.
Included in the range are Simple Regeneration Vitamin E Serum Pads and Simple Repair Anti Wrinkle range.
It is understood that the account will be run out of Beattie’s London office with support from the company’s regional offices.
The appointment follows the news that Simple has also recently appointed Poole-based Rocktime to develop a new website.
Alex Pike, marketing director for Simply, explained: “It was time to turn up the volume of our PR to reflect the brand’s increasing status and market position. Our focus has always been on the beauty press and while that remains a crucial component of our PR strategy, we recognised the need for bigger brand thinking and strategy that would take us into a wider media playing field.
“As a VC backed business we can move much more swiftly than some of our global competitors and make decisions that give us the edge that we need, meaning we can be bolder and braver in a very competitive marketplace. We need to work with partners who share our ambition and agility.”
Beattie’s group managing director, Laurna O’Donnell, said: “This is a really crucial time for the Simple brand as there is so much to play for…One of our key priorities will be to communicate that Simple products are top quality and affordable, meaning consumers need not compromise on their skincare.”