VisitScotland launches tender as it announces Whisky Month
Tourism body VisitScotland is currently tendering for the provision of full agency services (creative, media, on-line and brand strategy) for the long-haul international markets of USA, Canada, Australia and New Zealand.
The contract, currently held by Green Team USA will be awarded for three years and is thought to be worth up to £3m.
Meanwhile, a month long celebration of Scotland’s national drink, Scotch Whisky is to take place in May as part of the Homecoming Scotland programme.
The celebration is expected to attract around 30,000 attendees to participating distilleries and boost visitor numbers and businesses across Scotland.
The Whisky Month guide invites visitors from the UK and around the world to explore Scotland’s landscape and culture through its national drink in a month long programme of more than 30 events.
The events include the newly extended Spirit of Speyside Whisky Festival, the brand new Spirit of the West festival, a specially commissioned musical production of Whisky Galore and Feis Ile – Islay’s Malt and Music Festival.
Marie Christie, project director for Homecoming Scotland 2009, said: “Scotch Whisky is a unique aspect of Scotland’s rich culture and heritage which is celebrated across the world. Showcasing it through the Homecoming festivities provides us an opportunity to promote some of the country’s most distinctive communities and regions through a lively programme of activity.”