The Homecoming festival hires Triple One Digital
Triple One Digital, part of the Media Quarter group of companies, has created the website for Scotland’s newest music festival, the Homecoming.
Media Quarter has not only created the booking website, but also the branding and strategic marketing and advertising campaigns through its divisions, Triple One Media and Triple One Mobile.
Media Quarter is providing a promotional campaign using traditional and new media to attract audiences to the dance festival, which will take place at Irvine Beach Park in Ayrshire on the 2 and 3 of May. The festival will feature over 100 acts with some of the largest names in dance music in the world.
“The Media Quarter teams at Triple One Digital, Triple One Media and Triple One Mobile were tasked with developing the brand, building the booking website and planning, buying and producing a multi channel, multi media campaign,” said Puneet Gupta, the director of the Irvine Beach Festival.
Mike Hartley, head of business development for Media Quarter, said: “The Homecoming festival brief represented an exciting challenge to our teams. Working from the outset to create a brand, develop the online booking platform www.homecomingfestival.com, create, plan and buy the multi media campaign and to drive awareness and ticket sales through online, offline and mobile marketing.
“I’m sure many of the leading agencies would have wanted this project but Media Quarter, through our Triple One Brands, was uniquely able to offer this client a truly integrated approach across traditional, digital and mobile media.”