Speake2 creates property campaign
FindaProperty.com is launching a new print and online advertising campaign this week, aimed at connecting people with their dream home.
Created in partnership with creative agency Speake2, based in Chester, the campaign is primarily aimed at renters, first - third time buyers, but targets house-hunters in all property buying life stages.
To be run across local and national media including Metro, London Lite, the Evening Standard, a range of regional titles, and supported by online activities across the Associated Northcliffe Digital network of websites, including dailymail.co.uk, metro.co.uk, and thisismoney.co.uk, the campaign uses ’real people’ featured outside their properties with a caption of ‘what makes a home’.
Sarah Boorman, marketing director for FindaProperty.com, said: “Our marketing campaign focuses on people and their feelings towards their home rather than properties in general. We showcase people who are looking for a place to make their own; hopefully delivering some optimism in this difficult market.”
Campaign participants were also filmed in their homes, and will be featured as case studies on the website, talking about their house hunting process, their feelings when they found their dream home, what it now means to them to have a property, and what makes it homely.
The campaign will also carry an interactive element with online links to a feedback page on FindaProperty.com, where visitors will be asked for their thoughts on what makes a home.
Last year Speake2 also created a series of TV and print ads, including a wrap of the London Lite, for FindaProperty.com as part of a nationwide campaign.