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Bigmouthmedia to boost Harley Medical Group

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By The Drum Team, Editorial

February 4, 2009 | 2 min read

Britain’s biggest cosmetic surgery group has appointed Bigmouthmedia to lead its search marketing strategy.

The Harley Medical Group, which runs a network of over 23 Cosmetic Surgery clinics throughout the UK, selected Bigmouthmedia following a competitive pitch process. Now responsible for managing the group’s PPC campaign, the agency has already begun its overhaul of its search advertising strategy.

Since opening its doors 1983 Harley Medical has treated more than 400,000 procedures nationwide.

“The Harley Medical Group is a high-quality brand, and running a PPC campaign that both promotes and protects such a reputation requires measured, sympathetic handling. We’re delighted to welcome them as a client and are looking forward to a successful partnership,” said Lyndsay Menzies, bigmouthmedia chief operations officer.

Liz Dale, marketing director at The Harley Medical Group added: “We were looking for a pair of safe hands capable of deriving real value from our digital marketing campaign. Bigmouthmedia’s industry-leading PPC expertise and established track-record for managing big brand reputations online made them the natural choice.”

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