New Prostate Scotland website and virals created by The Union
A new multi-functional website featuring a viral will be launched this week by Prostate Scotland, created by The Union.
The site will be backed by some of Scotland’s top sports personalities including Dundee United manager Craig Levein and Scottish Rugby International Chris Paterson.
The launch will be marked by the release of a viral featuring Levein, and a further film hosted on the website featuring Levein, Paterson and ex-Scotsport presenter, Grant Stott.
The site has been designed and built by Union Digital to provide a comprehensive, interactive and accessible resource for men and their families/partners in Scotland.
The site features video interviews of patients in Scotland providing their experiences of prostate disease and of clinicians providing information on the symptoms and treatments, as well as a self examination, up-to-date listings of treatment centres and support groups throughout Scotland, and facility to submit a question to a panel of experts.
The launch will be supported by an advertising campaign by Union Advertising and Spirit Media, initially focused in bars and sports stadiums throughout Scotland.
Robert Wilson, chairman of Prostate Scotland, explained: "The development of the website is aimed at being a milestone not just for Prostate Scotland, but for men and their families and partners across Scotland, who may develop or already suffer from prostate disease and want a clear and accessible place for information. The Union has designed the site so that people can hear from the key experts - the clinicians who treat and cure prostate disease and patients whose experiences and knowledge of living with it can be so important but are so often overlooked.”
The website will also be used as a fundraising platform for the charity to continue its work.