McCann Erickson will return to Manchester City Centre after a thirty year absence with a new digital operation called McCann Metro.
The new office, which will open in March, will be based in Basil Chambers in the city's Northern Quarter where it will complement the established Prestbury-based digital division.
According to the agency it will invest 'a significant sum' on the facility over the next three years and it will not relocate the digital team which will remain at its current location.
The new offices will be used to test new and emerging communication techniques while also fulfilling technical services.
In the lead up to the move, the agency has invested heavily in recruiting digital personnel and its facilities as it looked to grow its digital credentials and now employs 45 staff members working in the digital operation based at Bonis Hall.
Sue Little, chief executive at McCann Manchester, said: “We are delighted to be setting up a city centre operation and I believe this really does show just how committed we are to expansion in the area of integrated digital communication.
"The new offices are going to be completely different to the set up at Bonis Hall and are designed to be a centre of technical excellence and digital innovation. They will complement our existing digital offering at Bonis and I can categorically say that we will not be relocating our online team to the city centre."
Little continued: “We deliberately chose the Northern Quarter because we were keen to create something new and different and wanted to avoid simply replicating the offering at Bonis Hall.
"We are really excited by the potential of this new offering and believe it will act as a catalyst and feeder for the agency’s main digital offering. We are looking to recruit the brightest digital talent and recognise that some people want to work in a city centre environment and this has obviously played a role in our thinking.”