S&N to market Tiger Beer as it admits sales job losses possible
Scottish & Newcastle has agreed to license Tiger Beer to import, distribute and market in the UK.
The deal, which will begin in March is to offset the loss of San Miguel which moved from S&N to Carlsberg following the acquisition of S&N as part of a joint venture with Heinieken.
Tiger Beer was previously importated and distributed by Tiger Beer UK, owned by Asia Pacific Breweries.
Jonathan Townsend, speciality brands director, S&N UK said: "Tiger already enjoys a loyal consumer following in the UK and it is widely regarded as the Far East's most stylish premium beer. By accessing S&N's unrivalled on and off trade distribution network, Tiger will now be able to realise its massive potential in this market."
Meanwhile it has been reported that S&N is to restructure its UK sales team.
A spokesperson for S&N admitted that the new structure, if implemented, would mean that job losses were likey within the sales team but that new jobs would be created within the customer service area.
"We are able to confirm that we have carried out a review of S&N's on-trade business to ensure that we have the right structure in place to respond to the changing dynamics of the UK marketplace in 2009 and beyond. As a result of the review, a number of changes to S&N's on-trade structure have been proposed and briefed to our employees today and a consultation process will now begin.
He concluded by saying that it was ‘business as usual’ at the company.