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Swamp to create new Macleans website

Swamp has been appointed by GlaxoSmithKline Consumer Healthcare to create a new website for Macleans, the oral care brand.

The Leeds-based digital agency will create a website to support the brand's new above the line campaign (pictured), which is based on themes of 'romance' and 'glamour'.

Visitors to the site will be able to view the entire Macleans product range and watch the new 60-second TV ad when it launches later this month.

Claire Wood, group account director at Swamp, said: "Macleans a very well known and popular brand and we can’t wait to create a new online home for it.

"Swamp has a great history of creating high profile digital work for FMCG brands and we’ve also worked extensively with GSK over the past few years. We believe that this combination will ensure we produce great things online for Macleans."

Miranda Honan, brand manager for Macleans at GSK, added: "We have worked with Swamp on a number of digital projects so we’re confident of a successful campaign."

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