Setanta looks to Triple One Digital for update
Scottish agency, Triple One Digital has just completed the redesign of the Setanta Sports website to establish it as a one-stop destination for sports news and subscription information on Setanta’s breadth of live sport.
The new site has merged Setanta’s website, Setanta.com and the sports news portal Setantasports.com to create a single destination site for sports fans.
The new-look Setanta.com has video at the heart of it as well as daily news, articles, comment and analysis – alongside a range of marketing promoting Setanta’s live events.
During the five month long design and development plan, Triple One Digital created a new information architecture and visual layout of the site to improve the user experience, and provide clear calls to action.
The new creative look and feel of the site was designed to better align the site with Setanta’s offline marketing activity and to support Setanta’s bid to establish itself as a leading online sports destination.
Triple One Digital, based at the Media Quarter group of companies complex in Bell Street, Glasgow, has been in business for three and half years and has worked with Setanta for two and a half years.
Mike Hartley, head of business development at Media Quarter, said: “Setanta is a major sports broadcaster, and we are delighted that they have continued to use Triple One Digital as one of their digital partners to aid their rapid growth over the last few years.
“Triple One Digital has shown that it has the flair and capacity to deliver major web-based projects while at the same time constantly going out and winning new business.”
Stephen Michael, Setanta’s director of new media, said: “We are delighted to be unveiling this new site which we think will be a great source of news and entertainment for sports fans everywhere, as well as providing invaluable information for Setanta’s current and prospective TV subscribers.
“We have worked with Triple One for a long time and they consistently deliver top quality work. We particularly valued the commitment they showed in the latter stages of this project. They can always be trusted to deliver on time and on budget.”