Blue River flies off with Eastern Airways brief
UK regional airline, Eastern Airways has appointed north east England graphic and new media design agency, Blue River.
The independent airline, which mainly serves the business community, will be using Blue River’s services to increase awareness and help elevate its presence around the regions of the 17 airports that it flies from in the UK and Europe.
Newcastle-based Blue River has been briefed to create an advertising campaign that will retain existing customers and raise awareness of the airline with potential business travellers. The brief also aims to differentiate Eastern Airways from other airlines, building on its key strengths of personal service, punctuality and high frequency schedules connecting the regions.
The campaign starts with a soft launchthis month and will be rolled out across the airline’s network in 2009.
Susan McKeon, Eastern Airways’ marketing manager, said: “Blue River was awarded the account after a five-way pitch. Their retro-modern style of designs really stand out and encapsulate the core values of Eastern Airways in a simple and striking way. The thought process and creative approach demonstrated Blue River’s understanding of the business travel market.”
Eastern Airways’ has been operating since 1997 and its headquarters are located at Humberside Airport in North Lincolnshire. The carrier employs 420 staff with main hubs at Aberdeen, Newcastle and Southampton.