DMS wins Asthma Charity's Spring campaign
Asthma UK, the charity dedicated to improving the lives of people with asthma, has appointed DMS to handle a spring project to re-engage lapsed supporters and those who have requested information.
Based in Cheltenham, the charity fundraising specialist is currently planning an integrated direct mail and online campaign set to launch in March 2009.
Jane Moore, account director at DMS, explained: “Central to the campaign will be understanding the audiences’ connection to the cause and motivations for engaging with Asthma UK.”