Paymentshield launches Toolkit campaign through Teamspirit
Mortgage protection payment insurance company Paymentshield has launched a series of online sales tools in its bid to assist intermediaries cross-sell general insurance to company, with a campaign created by Teamspirit.
With mortgage sales down, intermediaries are looking for other ways to boost their sales. Paymentshield identified an opportunity to help them by developing an online toolkit where it can generate sales from existing customers.
The toolkit includes letter and email templates as well as explanatory literature on building and running direct marketing campaigns. The toolkit launched with an email campaign and Paymentshield sales teams have been equipped with literature to explain the benefits to intermediaries.
Caroline Stebbings, marketing manager, explained: “We wanted to help our intermediaries out by providing an innovative resource to enable them to increase their sales. With the pressure on, Teamspirit developed a high quality campaign which has already been well-received.”