Footprint Bag revs up with Engine Room
Brand design agency The Engine Room has created the look and feel for a new product that is reaching out to eco-savvy consumers.
Footprint Bag provides a convenient alternative to using the endless supply of plastic bags used in supermarkets and other retail outlets. With more capacity than the single ‘bag for life’, Footprint Bag is designed to be hung on a shopping trolley and is packed with up to eight reusable shopping bags.
Despite being a small, independent company, Footprint Bag founders are working to engage large supermarkets, to distribute their products, as the scope for them is increasing day by day, as they see demand rise dramatically on their consumer e-commerce website, www.footprintbag.com.
Launched in September 2008 and the brainchild of Claire Peto-Cook and Hanny Wadsworth, Footprint Bag stemmed from the increasing trend for retailers to adopt plastic bag-free shopping.
The brand identity created by The Engine Room references feet as a direct analogy to everyone's carbon footprint. The work also included on-pack design and supporting literature.
The brief was to create a cool, funky look for the brand, yet one that would be attractive to both consumers and retailers alike. Creative director of The Engine Room, Darren Evans said: "Although this is an 'eco' brand, Footprint Bag is also an iconic statement and has been branded accordingly. By designing it as a lifestyle product, it opens up many more possibilities for brand extension and development".
He added: “Claire and Hanny have set themselves very aggressive targets, and recognised the importance of investing in design to establish their brand in the right light from the outset, to support them in their sales approach. Brand strategy should be focused on one thing, creating demand. Many businesses forget that brand is not just about a logo, it’s about creating a perception in the mind of the customer and differentiating yourself from the competition”.