Following the news broken by The Drum that Whitbread Restaurants would no longer be working with McCann Birmingham, the client has appointed CheethamBell JWT following a competitive pitch.
The agency will handle Whitbread’s TTL creative account which The Drum undertstands is worth around £1million which includes the company’s portfolio of brands such as Beefeater, Table Table and Brewers Fayre.
JWT will support Whitbread’s 2009 plans to maintain and grow its market share through a series of integrated marketing campaigns.
Jane Clancy, managing director of JWT, commented on the win: “Whitbread is an exciting company on so many levels, entrepreneurial and dynamic in outlook. The brief gives us the scope to do what we do best, unleash the potential in each of these great national brands through vibrant, strategic and creative thinking.”
Gerard Tempest, marketing director for Whitbread Hotels and Restaurants, said: “Year on year we are delivering increased sales across our leading restaurant brands, and we are focused on continuing this success. We feel that JWT are a strong creative agency and we are looking forward to developing a collaborative partnership with them.”