Front handed Capita b2b advertising task
Front is working on a business to business advertising brief with Capita Hartshead, the financial services company, to drive awareness of the brand in the pensions administration sector.
The ongoing press advertising campaign, which launches this week, is specifically targeted at managers who work within the UK's biggest pension schemes.
The main proposition and creative thinking is based around 'trust' and illustrates how the company says it is able to deal with future changes that may affect the running of a pension scheme, such as technology, legislation, macro economics and the current business climate.
The creative executions will be rolled out in key publications including Professional Pensions and Pensions World.
Joe Chetcuti, director of Sheffield-based Front, said: "We’ve worked had over the last few years with Capita to position it as an innovative and forward thinking business that is not only responsive but also proactive.
"It has a great and enviable credibility in the market place but isn’t afraid to push the boundaries of its sector."