Tsuko to develop two year campaign for The Centre
The Centre, formerly the Almondvale Shopping Centre has launched a new two year media campaign to position itself as an alternative shopping destination to Glasgow and Edinburgh.
Created by Edinburgh based brand agency Tsuko, the first phase of the campaign ‘if it’s out there, you’ll find it in here’has launch with extensive press and outdoor advertising, a redesign of the website and on-site promotional literature.
The creative work for Livingston’s town centre puts forward its strong fashion message and in this first phase, all ads have an eye on Christmas sales, running through to the week of 15 December.
It is planned that the campaign will then evolve and develop over the coming months to coincide with new store openings, focussing increasingly on the fashion shopper.
With each new phase, Tsuko intends to use increasingly dramatic imagery, building on a high fashion theme and a twist of the line ‘if it’s out there’ - it can be found at The Centre.
Susanna Freedman, managing director for Tsuko, commented:“The Centre signals a transformation of Livingston town centre with the arrival of additional big brand name stores including Marks & Spencer, Debenhams, H&M and Swarovski, and a range of new restaurants and places to eat, making this a centre of shopping excellence.
“But what was particularly interesting about the research undertaken ahead of the creative work was that Livingston is already perceived by many as a place for ‘high fashion’. This is a real strength for The Centre to build upon and develop its brand. The campaign, therefore, follows this principle and will carve out a true point of difference for The Centre in Scotland, attracting more and more people fed up with the transport and car parking problems in Edinburgh and Glasgow.”