Universal Music has commissioned Glasgow based digital agency Nation1 to create the website to support the sixth edition of its compilation CD, Pop Party.
The agency has created and advised the client on the promotional online advertising and marketing of the CD and has looked to challenge teenage music fans to ‘name that tune’ in an online competition.
Andrew Grant, group managing director of Nation1, said: “It’s an exciting commission from one of the world’s best-known brands. The online music quiz will drive up sales of the CD and provide extra enjoyment for those who buy.
“On the web, no-one can hide from the statistics. How popular the music quiz is can be measured exactly and we’re confident the figures will be impressive and all of this will ultimately drive sales of the client’s product.”
Dan Maurice, digital co-ordinator at UMTV, added: “It was a strong proposal that Nation1 put forward. With this CD, we are targeting a slightly older age group than before - 12-to-15 year-olds - and Nation1 had good ideas to promote the brand.”