Family appointed by Archibalds Furniture
Aberdeen based furniture store Archibalds has appointed Family to develop its advertising, in-store and marketing activities.
The appointment follows the agency’s work which it has already carried out for the Sterling Furniture Group’s Edinburgh store, Martin & Frost.
Ian Wright of family said: “Work is already underway for their seasonal campaigns, covering press, radio, DM and in-store activity. Working with another store in the Group allows us to demonstrate our retail skills in this competitive sector”.
Gary O’Donnell, managing director of Archibalds said: “Cutting through in what is a difficult retail climate at the moment is key for us. That’s why we asked family to help us as their innovative and creative thinking is reflected in their work”.