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Family Sterling Furniture News

Family appointed by Archibalds Furniture

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By The Drum Team | Editorial

October 27, 2008 | 1 min read

Aberdeen based furniture store Archibalds has appointed Family to develop its advertising, in-store and marketing activities.

The appointment follows the agency’s work which it has already carried out for the Sterling Furniture Group’s Edinburgh store, Martin & Frost.

Ian Wright of family said: “Work is already underway for their seasonal campaigns, covering press, radio, DM and in-store activity. Working with another store in the Group allows us to demonstrate our retail skills in this competitive sector”.

Gary O’Donnell, managing director of Archibalds said: “Cutting through in what is a difficult retail climate at the moment is key for us. That’s why we asked family to help us as their innovative and creative thinking is reflected in their work”.

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