Fuse8 and Radiant join forces
Leeds agency Fuse8 has finally signed the deal to make Radiant PR, the agency established by former Propaganda public relations director, Rob Smith, part of the group.
The two firms have been based in the same building and working towards the deal since April. Fuse 8 PR was registered with Companies House on 1 March 2008. The deal was officially sealed at the end of last week and sees Smith become a director and shareholder of Fuse8.
Nigel Hunter, Fuse8 managing director (pictured right, with Smith), said: “Rob is a highly respected PR practitioner who delivers sound strategic consultancy and great tactical implementation. We worked alongside him and the Radiant team on a number of projects over the course of 12 months and were extremely impressed by what they achieved.
“By acquiring Radiant, Fuse8 has significantly strengthened its communications offer and with Rob as a board director we are looking forward to him shaping the continued development of the company.”
Founded three years ago, Radiant handles business-to-business and consumer PR with clients including law firm Gordons and York-based homebuilder Shepherd Homes.
Smith said the move represented 'a great deal' for both businesses. “This is a compelling proposition that clearly differentiates the business from the competition and provides a strong foundation for growing our public relations offer. We are very excited by the opportunity and are looking forward to the challenge,” he added.
Fuse8 has an annual fee income of £4.5m and employs 75 people located in offices in Leeds, London and Chelyabinsk, Russia.