Lennoxlove House appoints Tsuko for branding and marketing project
Country home Lennoxlove House, once the home of the Duke of Hamilton has appointed Edinburgh based consultancy Tsuko to developed its brand, identity, marketing literature and website.
Lennoxlove had recently undergone a major refurbishment and was re-launched in 2007 as an venue for exclusive use and corporate events.
Now that Lennoxlove House has achieved its 5 star status from VisitScotland, Tsuko has been tasked to update the historic brand, which incorporates the Hamilton crest and ensure that the venue’s new values for style, seclusion and service are consistently articulated across web and print material.
The complete project includes brand development, identity and stationery sets for six subsidiary companies within the group, brochures including Lennoxlove’s first Christmas promotion, e-marketing and a re-design of the website.
Susanna Freedman, managing director for Tsuko, commented: “Lennoxlove House is an amazing place. Its re-launch as a luxury venue, with magnificent state rooms, lavish bedroom suites and history spilling out of every nook and cranny make it quite unique and the kind of project we at Tsuko relish.”
Freedman continued: “Lennoxlove has a task on its hands to attract a new business and an overseas audience, so all the marketing literature has to work very hard as well as capture the imagination as much as the House itself.”