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Liverpool One launch campaign by CBJWT

The launch activity for new retail centre Liverpool One has been created by CheethamBell JWT.

Rolling out across TV, poster, regional press, radio, DM, POS and online, the campaign has been running for the last fortnight, and looks to engage with citizens of Liverpool and as it is the Capital of Culture, the tourist market, through a destination marketing approach.

MediaVest is handling the media while the PR business was won by Mason-Williams PR.

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