New flu campaign created by The Leith Agency
The Leith Agency has unveiled a new winter campaign for the Scottish Government, 'Don't let the flu turn on you', warning of the dangers of influenza to those most vul
The annual awareness campaign aims to remind people in Scotland that three groups of people can, and should, get free vaccination against the virus.
The campaign stresses that entitlement covers all those aged 65 years or over, people with a medical condition that puts them in an 'at risk' group and NHS Healthcare staff.
The animation was delivered by Sweetworld.
Recent research indicates that some at-risk groups don't think it is necessary to get vaccinated or even realise they are eligible for a free jab. This year's new campaign uses television and radio ads, poster and leaflets with messages designed to encourage people in this group to get the jab.