Freedom Finance jumps on The Raft
Cheshire based finance broker, Freedom Finance has appointed the Raft to manage and direct its customer acquisition, retention and DM.
The client, which specialises in personal loans and mortgages has tasked the Raft initially with focusing on its UK business, however there is the possibility of the agency also working with operations across Europe.
John Pickering, head of relationship management, said: "We had a number of leading direct marketing agencies present their proposals for handling our retention business. We chose the Raft as they demonstrated strategic insight and a passion for delivering results-driven campaigns - we need partners who share our passion, vision and who can deliver."
Peter Stephenson, director at The Raft, said: "This is a significant new business win for the agency and we are looking forward to a mutually successful relationship with Freedom".
The Raft, was founded in 2003 by ex-BDH\TBWA employees Phil Storton and
Shaun Keefe.