Century Radio readies north west campaign
Century Radio is to launch a new campaign, created by Manchester-based Clear Marketing, to promote its breakfast and drivetime shows in the north west.
The campaign, created by Clear Marketing, will attempt to drive audiences in Liverpool and Manchester with 48-sheet posters spearheading the promotion in both cities. It will also come in a six-sheet format and will utilise new digital platforms within the city centres.
David Ditchfield and Paul Salt present the station's breakfast show, 'Ditchy & Salty's Big Breakfast', after teaming up in May. Scott Hughes and Glen Hunt are the new hosts of the station's drivetime show having joined from Liverpool's Radio City.
Andy Carter, managing director of GMG Radio north west, said: “This campaign really highlights that Century Radio has great personalities at breakfast and evening drive time, perfect to lift your mood alongside sing-along music and regional news.”
The campaign breaks on Monday 6 October. Media was handled by Mediacom.