De Monfort University television ad created by Michon
Leicester based De Montfort University has created a new television campaign following the success of an initial print campaign, both created by Nottingham based Michon.
The campaign that Michon originally worked on for the university included the 2009 undergraduate print advertising and prospectus' design.
Michon chose to feature students at the university within the campaign, which was then developed into a television advert, produced by KDP and shot over two nights in the University’s grounds.
The advert launched last week and will run intermittently over a two year period.
Following the campaign's production, Michon also secured further projects to tie in with it, including open day concepts, eight faculty brochures. The bespoke photography used in the concept is also being used in the University's billboard advertisements and other promotional materials.