TDR rebrands Newly Qualified UK
The Designers Republic has developed new branding for legal recruitment agency Newly Qualified UK.
NQUK specialises in sourcing next generation lawyers and finding them up to four years post-qualification experience.
TDR's Rob Brearley explained: “Our challenge was to develop an inspiring identity that would appeal to newly qualified lawyers in an already saturated market driven by large corporate legal recruitment companies.
“NQUK provides post-qualification lawyers with a unique, tailored service.
“The 'Q' became a symbolic magnifying glass, constantly searching out new talent.”
Helen Keegan, director at NQUK, said: "[TDR] listened to our ideas and developed a concept that our target market would identify with. Clients are already complimenting the branding and it is attracting new business."