Warwickshire-based advertising agency Rees Bradley Hepburn has created the marketing campaign for the launch of Freya Active, the new range of sports bras from lingeries manufacturer Eveden.
Eveden, has developed a non-compression design to compete in the fast growing sector of lingerie.
The company already works with a portfolio of lingeries and swimwear brands including Fantasie, Fauve, Goddess, Elomi and Freya.
The drive was promoted to over 350,000 women at 100 sites across the UK via health chains Fitness First, Virgin Active and Next Generation.
Online promotion included a competition on women’s lifestyle website, iVillage.co.uk