Bright Blue Day ahead for Loch Fyne Oysters
Loch Fyne Oysters Ltd. has appointed internet marketing company, Occupancy Marketing, to develop its website, with a view to increasing online visibility, attract new customers and generate greater sales from the online shop.
Working with Loch Fyne Oysters’ existing web developer, Bright Blue Day Digital, Occupancy Marketing will implement an integrated online marketing strategy to develop the website, www.lochfyne.com, including organic search engine optimisation, website analytics and paid search. Preparation of the website for the busy Christmas period to drive sales through the e-commerce shopping is a key objective.
Occupancy Marketing’s appointment is the latest development in Loch Fyne Oysters’ marketing restructure, following Paul McPhail joining the company as commercial sirector last year. Other recent appointments include PR agency Profile Plus, and design agency Randak, to review the Loch Fyne Oysters’ branding and marketing, with a specific focus on the company’s corporate and retail brochures and export gift packaging.