Propaganda creates new Car People campaign
The Car People, has unveiled its new marketing campaign, created by its retained agency Propaganda.
The new campaign follows independent research carried out by Propaganda earlier this year - that highlighted that whilst service, choice and value were still very important to car buyers, people were now urgently counting the cost of having a car that was not environmentally friendly – whether it be through higher car tax or increased fuel costs.
Jonathan Allbones, sales and marketing director for The Car People, said: “The car buying market has changed dramatically in the past three months – the research Propaganda undertook raised this as an issue.
“The credit crunch and rising costs of motoring, combined with an increasing awareness of how cars impact the environment, led us to adapt our marketing quickly to focus on transparently making the car buying process in this new era as hassle-free a process as possible.”