Media pitch for Pets at Home
Pets at Home is reported to be conducting a review of its media buying arrangements, currently split between two regional agencies.
Brilliant Media handles local activity while Manchester’s MediaVest has worked on a national campaign.
According to speculation, the firm has already started the process of approaching media agencies.
The review comes after the recent news that marketing director, Gillian Buttree, had left the firm earlier this month. Buttree instigated changes to Pets at Home’s marketing arrangements following her arrival from Nottingham-based Experian in Autumn 2007.