Belhaven News Scotland

Spring comes early for Belhaven's new website


By The Drum Team | Editorial

June 17, 2008 | 2 min read

Belhaven Brewers has just relaunched its online presence as part of a new digital strategy developed and implemented by Spring Corporation.

The Edinburgh based digital agency won the contract following a three way pitch in March which will see Belhaven leverage its sponsorship properties further online and via mobile over the coming months.

The site now features a shop selling the company’s products, gifts and merchandise, a Blog featuring Scotland rugby stars Gavin and Scott Hastings, competitions, a pub finder and a brewery tour booking application.

Gregor Mina, marketing director of Belhaven, commented; “Having the right digital strategy is important to Belhaven as it is to any brand. We’re confident that we have that in place and are thrilled with the first phase. Belhaven has a loyal audience in Scotland, the wider UK and overseas and we want to create digital activity that engages and appeals to that audience and also to those who haven’t yet discovered Belhaven Best and our other brands.”

Belhaven News Scotland

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