Realise relaunches flash based football trivia game
Realise, has been tasked by Scottish Widows Investment Partnership (SWIP), to re-launch an online football game for the European 2008 championships.
The Road to Vienna Flash trivia game is a follow-up to its “The Road to Wembley” game which launched two years ago to tie in with the 2006 World Cup.
Like its predecessor, “The Road to Vienna” poses football questions against the clock, with a ‘fastest finger’ sudden death last round. It will also include a random nickname generator.
The commission is just one of a growing number of projects at Realise that call for Flash games at the heart of online marketing strategies.
In the last 12 months that agency has created games such as ‘Drive-by Santa’, ‘Ted Scott in Space’, ‘Don’t Get Left in the Dark’, ‘Skill Ball Challenge’ and ‘Keepie Uppie’ amongst others, which have been promoted through email databases and featured on the companies’ websites.
Most games are supported through ad campaigns across targeted sites to encourage maximum uptake.